7-Eleven annually runs their 'Bring Your Own Cup Day' giving customers the chance to bring in any vessel they desire to fill with Slurpee. 

This idea was devised to generate social engagement on the day. The opportunity to have access to a 3D printer was put to good use with a competition designed to recreate the winner's head in the form of a cup. The best idea for a vessel determined the winner and free Slurpee for a year sealed the deal.

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The AAMI SmartPlates mobile app, tracks every drive, so Learners can focus on the road while their practice hours, routes, road type, weather and traffic density are recorded via an app. The UI was simple and clear and respectful to brand guides. The app won seven Cannes Lions awards – including one gold.

Find yourself at Xmas. Big W create four xmas looks every year. I created a personality that matched the theme and brought humour and fun to a well received xmas campaign.

Campaign was seem through Pinterest, Organic, Paid Social and owned channels of website and EDM.

Sales in the bottle store have never been easy for Guinness as the quality is affected greatly by the pour that requires an expert and a tap to perfect. However, with new advances in the packaging, it was possible to get a really good pour. The customer just needed some education on how to achieve it. 

The solution was an app that showed a series of steps on how to get the best pour at home.

As the leader in on-demand insurance in Australia, Sharecover had the unique opportunity to position as a new kind of insurer; one that’s modern, bold and confident – matching a progressive, bright and ambitious audience.

The opportunity was to make Insurance vibrant, cool something it seldom is.

The CGU white paper was created to look at where ambition stood in Australia today.

The content was telling and so the idea was to let the content speak. With a minimal treatment of colour, type, and imagery, the result was a strong document that really delivered the message in a powerful way. The earned media was enhanced by its tabloid-size and it being handed out at train stations throughout the country.

Air New Zealand. As a typographer, I was asked to solve a few problems the logo was having when made smaller and used in different environments. The spiky look it had when small was solved, the proportions of the koru and type adjusted, the horizontal version developed and a colour change to reflect the new brand colour system were all considered and changed to make an iconic New Zealand logo work harder and be more effective. 

The Auckland Museum refurbished its natural history, social history and created a new volcano show.

The task for the exhibition spaces was considering the audience journey and developing a considered graphics and signage system. This project took three years and involved collaboration with a large team of writers, display and production people. 

`Some video content to be used through social channels that show the colour and fun of getting a toy. Role play, Imtimate moments and heaps of fun.

Campaign: Seen in Pinterest, Paid and Organic Social, owned channels of EDM and Website.

A magnetic wall. Signage that really made a statement on the street. A light fitting that was visually realised from recording ‘HUCKLEBERRY’ as a sound wave and a 30m illustration explaining the creative process design to go over two levels. All this combined to inspire their employees and confirm to clients that creativity was at its heart.

A joke about Ariana Grande sounding like a font. A challenge to create it. 3 weeks of crafting. 1 minor explosion on social media.
Result: 280+ characters. Available now.