7-Eleven annually runs their 'Bring Your Own Cup Day' giving customers the chance to bring in any vessel they desire to fill with Slurpee.
This idea was devised to generate social engagement on the day. The opportunity to have access to a 3D printer was put to good use with a competition designed to recreate the winner's head in the form of a cup. The best idea for a vessel determined the winner and free Slurpee for a year sealed the deal.
frances man
