Restaurant Brand's year was one of repositioning the company to prepare for the recession and had a bumper year because of it.
This idea of repositioning was reflected in a sheet of stickers in the front of the book. The user could do their own repositioning by using the stickers to change the CEO's tie, highlight a page or just give them to the kids. It was reported in the AGM that this was the most popular AR that Restaurant Brands had produced for its shareholders and paved the way for more creative reports to follow.
