The OFX report brief was to do not very much and just keep it simple. The opportunity from our point of view was to deliver a typographically strong and bold design that got the reader to the numbers.

We also built a strong concept of momentum and used simple graphic moments to express it. Arrows indicating growth at a 45˚ angle, strong vibrant orange throughout, and a light font all worked to suggest the company was nimble and positively moving towardsthe future.

The CGU white paper was created to look at where ambition stood in Australia today.

The content was telling and so the idea was to let the content speak. With a minimal treatment of colour, type, and imagery, the result was a strong document that really delivered the message in a powerful way. The earned media was enhanced by its tabloid-size and it being handed out at train stations throughout the country.

The THL annual report was designed to communicate the companies success in 2012-313 due to their implementation of a positive five year strategy. The treatment of typography and imagery reflected the companies strength with a graphic look that was emphatic and robust.

Restaurant Brand's year was one of repositioning the company to prepare for the recession and had a bumper year because of it.

This idea of repositioning was reflected in a sheet of stickers in the front of the book. The user could do their own repositioning by using the stickers to change the CEO's tie, highlight a page or just give them to the kids. It was reported in the AGM that this was the most popular AR that Restaurant Brands had produced for its shareholders and paved the way for more creative reports to follow.

Precinct Property annual report shows them as a customer-focused company.

The imagery was strong. Bursts of light were made a graphic feature that reflected the people who work in Precincts Buildings. Passionate, innovative, bright and positively contributing to society with the businesses they run.